Purple Chameleon Books
This week I decided to change the logo of the website from some text with a cartoon-ish caterpillar to an image that reflected more about me and the subjects that I photograph. Whilst doing this I quickly realised that the font I was using was not going to work with the new image which set me thinking about something many people take for-granted; the importance of a good font.
Well, the one element that is vital when it comes to the design of your website is the on-line content and most importantly, your choice of font styles.
You may have the best website design in the world, the layout could be perfect, the use of images just right. But if your website visitors can’t read the text comfortably, then it’s unlikely that they will turn into customers or leads. This is especially true if you create content on your website, whether that’s in a blog, newsroom or testimonials.
This test is really easy:
Did you read it easily? Or were you struggling to see the letters?
If you couldn’t read it easily without having to sit forward or squinting, then the chances are that neither can your visitors so now would be a good time to make some changes. A quick change of font size and adjusting the line spacing is often all that is needed.
In the past couple of years, mobile and tablet browsing has really taken off.
No longer are our websites viewed only on a computer or laptop, there are now on screens of all shapes, sizes and resolutions. That makes it more important than ever to break away from that 12px font face that many designers love.
I know I have highlighted the importance of a good font within content but when combined with images the importance of the font increases. A good combination can enhance both whilst a bad combination can make each element look horrendous.
The bottom line is that font choice is really important and should be considered with a lot of thought when branding your business and to overlook it, whilst not being catastrophic, could certainly miss out on a great opportunity to cement your brand image in your clients or customers minds.
Take some time to research a few fonts that you like, think about the sort of feeling a font expresses to you and whether or not that is the sort of feeling you would like your business to portray. You could of course hire a designer, who would consider all of these things for you and hopefully give you a result that you like and that speaks to your customers and clients the way you would like.
(Image source: verydemotivational.com)
Whatever you choose, choose your font carefully or you may regret the results
I’m still not quite sure I have found the right font for the logo, but it’s better than what it was and much easier to read.
What do you think?
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